IS AFFILIATE MARKETING GOOD FOR THE MILLENIALS OR BABY BOOMERS?
Marketers today know the fact that it is not so easy to get more customers. This is also the same as the affiliate system of marketing.
In this article, we will be talking about what affiliate marketing means, how it can be beneficial to both baby boomers and the millennial, and also steps that can be taken to be able to market to both the millennial and baby boomers.
What Is Affiliate Marketing?
To make it very easy to understand, affiliate marketing can be a system of driving traffic to your affiliate partner’s site. When visitors click on your PPC links (pay-per-click), you will receive money. You will also get paid when the visitors click on your PPA link (pay-per-action) and taking action on the site of your partner.
Who is being referred to as Baby Boomers?
The particular groups of people who are still listening to voicemails are whom we refer to as “Baby Boomers”. These Baby Boomers we are talking about were actually given birth late between 1945 and 1963. During the period of the American dream and the WWII post era of the white picket fence is when the Baby Boomers grew up.
The younger generation has been trying their best to ensure the baby boomers get familiar with modern technology and how to make use of it. But these boomers can be slow in adapting to it. Researchers have discovered that less than 50% of adults ranging from the age of 50 to 65 make use of social networks, while many of them often try to revive their past friendships using Facebook.
The baby boomers, in general, prefer talking directly with actual humans. They rank among the highest consumers in today’s market. It is a very surprising thing to know that the baby boomers are the ones spending more on every kind of technology.
Steps to be taken to market to Baby Boomers
In order to effectively market to baby boomers, there are some important things to have in mind. Below is a list of some of the various steps and tips for marketing to baby boomers:
- Choose to utilize up-sells
- Run cash-back program
- Build loyalty for your brand
- If it is not broke, do not try to fix it
- Do not focus on discounts
Who is being referred to as the millennial?
The millennials are the ones or the generation taking over baby boomers. They were given birth to between 1980 and late 1998. The millennial are widely known as the highest generation of marketers or entrepreneurs. The millennial also responds more to online shopping.
Tips for marketing to the millennial
- Innovate more
- Make use of reviews
- Use social media to connect with them
- Wisely make use of your loyalty
- Try making use of radio adverts